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Permanent makeup (PMU) is more than just a beauty trend—it’s a long-lasting enhancement to your natural features. Whether you're interested in microblading, ombré brows, or lip blushing, choosing the right artist makes all the difference. At Ink N Beauty, we understand the level of trust it takes to let someone work on your face—and we want to help you make an informed decision.

If you're wondering how to find a PMU artist you feel confident about, here’s what to look for.

1. Certification and Licensing

First and foremost, make sure the artist is certified and properly licensed. PMU procedures are regulated for health and safety reasons, and a reputable studio should follow all hygiene and licensing protocols.

Ask to see their certifications, and don’t hesitate to verify if their training was done through a legitimate, reputable program. If they’ve completed additional training in areas like color theory or advanced brow techniques—that’s even better.

2. Portfolio of Work

Every skilled artist should have a portfolio of previous work. Look for healed results, not just fresh work. This gives you a true picture of their style, technique, and ability to deliver natural-looking results.

Check to see if their work aligns with the look you’re going for—soft and subtle, bold and defined, or somewhere in between.

3. Clean, Professional Studio Environment

Your comfort and safety matter. A proper PMU studio should be clean, organized, and welcoming. Tools should be single-use or properly sterilized, and artists should wear gloves during your procedure.

If something feels off, trust your gut. A professional environment is a strong sign you’re in the right hands.

4. In-Depth Consultations

A great PMU artist will take time to understand your goals, skin type, lifestyle, and any concerns. During your consultation, you should never feel rushed or pressured.

This is your opportunity to ask questions, discuss expectations, and go over the healing process. You should leave your consult feeling informed and confident—not confused.

5. Client Reviews and Testimonials

Reviews tell you a lot about a PMU artist’s consistency, professionalism, and customer care. Look for testimonials that speak to both the quality of the work and the client’s overall experience.

Bonus points if you find before-and-after photos, video feedback, or reviews that mention how the results held up over time.

6. Transparency on Pricing and Healing Process

Your artist should be upfront about pricing, deposit policies, touch-up fees, and what to expect during healing. If they avoid giving clear answers or change pricing details without explanation, that’s a red flag.

At Ink N Beauty, we pride ourselves on being fully transparent and giving each client a personalized roadmap for the healing process—because we know it’s part of your overall satisfaction.

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